Overview

This case study showcases how we helped an eCommerce brand selling eco-friendly products achieve outstanding results with a highly targeted Facebook Ads campaign. With just $941.27 spent, the campaign generated $11,065.67 in revenue, delivering an impressive 11.7x return on investment (ROI).

Client

An eco-friendly eCommerce brand focused on sustainable and environmentally conscious products.

Goals

• Drive more purchases through the online store.
• Increase brand visibility and engagement among eco-conscious consumers.
• Achieve profitable ad spend while testing new creatives and audiences.

Challenges

• Limited advertising budget.
• Highly competitive eCommerce niche with many players in the eco-friendly product space.
• Needed to quickly identify which ad creatives resonated best with the target audience.

‍

Strategy

1. Targeted Audience Segmentation

• Focused on eco-conscious audiences, sustainability interest groups, and green lifestyle enthusiasts.
• Used a mix of broad and lookalike audiences for better reach and conversion potential.

2. Conversion-Focused Campaign Setup

• Optimized for Website Purchases instead of clicks or traffic.
• Implemented pixel tracking to measure purchases and optimize delivery.

3. Creative Optimization

• Showcased product benefits with engaging visuals and clear call-to-actions.
• Emphasized eco-friendliness, sustainability, and long-term value in ad messaging.

4. Retargeting Funnel

• Retargeted people who engaged with posts (587 engagements).
• Re-engaged abandoned cart users to boost final conversions.

Execution

• Amount Spent: $941.27
• Revenue Generated: $11,065.67
• Return on Investment (ROI): 11.7x
• Post Engagements: 587
• Website Purchases: 86

Results

• 86 website purchases directly attributed to ads.
• 11.7x ROI, turning less than $1,000 into over $11,000 in sales.
• Increased post engagement and brand awareness among the eco-conscious audience.

Key Takeaways

1. High ROI is possible with the right targeting — eco-conscious audiences resonated strongly with sustainability messaging.
2. Engagement helps conversion — post interactions (587) warmed up audiences for retargeting.
3. Optimizing for purchases works best — focusing on conversion objectives, not just traffic, maximized results.

Conclusion

This campaign proved that even with a modest budget, eco-friendly brands can achieve massive revenue growth through well-executed Facebook Ads. By aligning creative messaging with audience values and leveraging retargeting, the brand turned $941.27 into $11,065.67 in revenue, establishing a profitable and scalable advertising strategy.